Sending more than one parameter along with an event is termed a custom parameter. The Google Analytics Reporting API v4 gives you access to the power of the Google Analytics platform ( Universal Analytics properties only ). Practical and useful information on all GA4 dimensions and metrics Cheat Sheet. Type. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. Step-2: Click on ‘Events’ (under ‘Engagement’): Step-3: Scroll down and then click on an event name. 9. GA4 Klips templates examples. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. Select the web property for which you want to set up cross-domain tracking. A list of available metrics will be presented, and you can select the ones you want to include in your report. Open Channel Groups. Step-2: Click on ‘Engagements’. All you need to know about. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Click Tag Configuration > Google Analytics: GA4 Event. Processing. Navigate to the “ Resource ” tab and select “ Manage added data sources “. Whenever you create a custom parameter, you need to create a corresponding custom dimension or metric so you can see that data. Default channel groups can't be edited in GA4. In Metric name, enter a unique name for the new metric. Make it easier with AgencyAnalytics on the front end with our no. Drag the funnel report from the card on the right, and drop it under a topic on the left. Custom dimensions are specified in an API report request by the dimension's parameter name and scope. To track the main conversions for your B2B company, you need to identify each type of event and set it up. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. Create new dimensions and metrics from event parametersIf you haven't customized your data collection code, you probably do not need to read this article or use custom dimensions and metrics. And this is an example of where you can see the data in the standard reports. Event parameters are additional dimensions that describe the event. Can GA4 Replace the Custom Events Tags Created Using Google Tag Manager/Universal Analytics to Capture Specific Event-level Metrics? We recommend parallel tracking. g. Learn more about custom dimensions and metrics. The following are the general syntax for Custom Dimensions. In other words, it’s a custom field you can add to your GA4 data to collect additional information not captured by the default dimensions and metrics. [GA4] Customize metrics in details reports Next: [GA4] Customize charts in detail reports You can add or remove the metrics that appear in the table header of a detail report. Based on campaign goals, segment audiences by dimensions, metrics or events. To create a new calculated metric in Analytics follow these steps: Sign in to Google Analytics. Step-2: Click on the ‘ Explore ‘ link in your GA4 property: Step-3: Click on the ‘ Blank ‘ exploration template to create a new exploration report from scratch: Get this 70 page. Click on the ‘Free form’ template. Creating a sample path exploration report. In the Custom metrics tab, click Create custom metrics. If you see a circle with a number, it means the events were recorded during that minute. In the row for an existing group, click > Copy to create new. In GA4, event parameters are used instead. If you are not sure what custom metrics are, this video is. Step 1: Open the GA4 – Google Merchandise Store demo property. As you can see from the above image, insight cards are by default available. Also make sure the Scope of the metric is ‘Event’. [GA4] Custom events Collect additional information that Google Analytics does not collect automatically A user sometimes performs an action you want to analyze in your reports. Custom Parameters. Step1: Follow the link mentioned above and select GA4. For example, you can create a bucket for pages with men's clothing and another one for pages with women's clothing. Whereas GA4 supports 50 event scoped custom dimensions and 50 event scoped custom metrics. Drag the funnel report from the card on the right, and drop it under a topic on the left. Step-3: Click on the three dots menu next to the user property (aka user-scoped custom dimension) you want to delete: Step-4: Click on the ‘ Archive ‘ option:The syntax for custom dimensions is documented here. Explorations combine the features of GA4’s custom reports with its AI capabilities, and allow you to create extremely detailed, granular reports and visualizations from scratch. On the left, click Explore. Click Create new channel group to start with a copy of the default group. GA4 eCommerce has lots of built-in dimensions and metrics, but these alone won’t meet your needs. You can also use custom metrics and dimensions as. This number is important because it can tell you a lot about your user journey on your webpage. Switching to GA4 will be no easy feat. OR. [GA4] Escopos das dimensões de origem do tráfego; 13 de 20 [GA4] Campanhas e origens de tráfego; 14 de 20 [GA4] Grupo de canais padrão;Custom metrics also allow you to integrate data from outside sources (such as data from your client’s SEO platform or CRM) into GA4. You can create up to 50 custom metrics per property. OR. User dimensions & metrics (GA4) How to query default and custom user dimensions and metrics from the GA4 BigQuery export, like (new) users, active users, user id, user pseudo id, user lifetime revenue and user properties key and values. See Custom user properties to learn more about custom dimensions. It works perfectly,. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. If you are creating custom reports using the Google Analytics Data API v1, update your code to reflect the schema compatibility changes. In the left navigation, click Admin. Click Create new channel group to start with a copy of the default group. GA4 prioritizes engagement metrics to help web managers understand what content drives site activity. Beyond dimensions, custom metrics are about counting or quantifying specific data points. In Google Analytics 4 properties, the pages report looks different, but you can still easily recreate what you are looking for as an. You can also use custom metrics and dimensions as segments and secondary dimensions in standard reports. Google Analytics 4 (GA4) is the latest version of Google Analytics. Google uses these three terms frequently within their interface and documentation, and they can be a bit confusing. In both the preformatted and custom reports, you can use multiple. The event populates the Views metric. Custom detailed reports can help you be more productive by organizing all your important metrics in one place. Select Custom Metrics. The first step is to configure a custom dimension. GA4 users can create custom metrics and dimensions to collect and measure data the tool wouldn’t automatically track—for example, information stored in a customer relationship management (CRM) system that. Review the list of entities in Analytics (e. In the Settings section, click Show all to see all. Custom Metrics. Metrics. It is an event parameter that can be either an automatically collected parameter or a custom parameter. As such, you can consider GA4 custom metrics as custom parameters. Add utm parameters to URL. In de tabel staan limieten voor het aantal aangepaste dimensies en statistieken dat u maakt voor standaard- en premium property's. For example, a custom metric would be the ideal choice if you wanted to track the average reading time for a blog post or the total number of shares for an article. Custom metrics are user-defined metrics. Step 5: A configuration panel will open like below. Step 4: Click the drop-down arrow to change the date range. GA data respect a specific schema combining user, session, item and event based scopes for available. And that’s it! How to Create Audiences in Google Analytics 4. You can create a (detail or overview) report by going to. Track all your clients’ key GA4 metrics in a live Google Analytics 4 dashboard. GA4 is the next generation of analytics. UA uses a hit-based model, while GA4 uses an event-based one. GA4 Properties are limited to 50 custom dimensions and 50 custom metrics (which is a huge increase from standard Google Analytics!). calculated metrics – a way for users to combine standard or custom metrics using mathematical formulas. Step 5: review if all data is collected. 詳細レポートをカスタマイズして、レポートに表示されるデータを変更するには、編集者または管理者の権限が必要です。各 Google アナリティクス プロパティごとにカスタム レポートを最大 150 個作成できます。概要レポートをカスタマイズする場合は、概要レポートと「レポートのスナップ. In the Custom metrics tab, click Create custom metrics. GA4 SQL is a free and user-friendly tool that simplifies the querying process for Google Analytics 4 data in BigQuery. In the Custom metrics tab, click Create custom metrics. A big change from UA to ga4 is the shift away from sessions and pageviews. The video below shows a report cooked with some of the new plugged fields by the Data Studio data source, from our Google Analytics 4 property. In GA4, custom dimensions and metrics are created from your event parameters, so to set a custom dimension or metric, you simply provide it with a name, and identify the parameter that should populate it. You can't use hyphens in the name, but you can use underscores and spaces instead. Step-4: Click on the three dots menu and then click on the ‘ Duplicate ‘ option from the drop-down menu: Step. Step 1: Go to your Google Analytics 4 property and click on ‘Configure’. In the digital marketing world, it’s like the new model of your favorite car. The store from which the app was downloaded and installed. Step 2: Click on ‘ Acquisition ‘. In Universal Analytics, there are two User metrics: Total Users, and New Users. They. Other dimensions and metrics that you might need are a bit harder to access. Ensure that these custom parameters are seamlessly integrated and available within Looker Studio. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ link. Analytics shows an empty report or exploration with the text "No data available", the text. #12 GA4 Custom metrics vs Universal Analytics Custom metrics. Total User is a primary metric in UA and gives the total number of users. Step 2: click on ‘All events’ and select the event of your choice. In the Custom metrics tab, click Create custom metrics. In-depth guide and practical use case on how to leverage custom metrics for improving your business insights and KPIs. After selecting the “Event name” filter, choose “exactly matches” from the dropdown box and then type in the exact name of the custom event that you want to track: Apply the GA4 Event Filter. Then, click Save. Similar to GA4 custom dimensions, it’s the mapping of an event parameter that determines if it will be treated as a custom metric. GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion. In the row for the custom dimension or metric, click > Archive. Step-3: Click on the ‘ Create Custom Dimensions ‘ button: Step-4: Enter a name for your custom dimension. Now all these 2147 people who visited your website have one. Then add a custom metric in GTM to capture the parameter. Click on ‘Report Snapshot’ in the reporting menu. In the digital marketing world, it’s like the new model of your favorite car. Implications Of Removing Rule-Based Attribution. Step 3: Click on “Funnel Exploration” report. In GA4, the event parameters will start with event_name, and you include other parameters to specify the interaction. Click +add dimension, and add up to six dimensions. Step-2: Now click on ‘Custom Definitions’. READS. Explorations combine the features of GA4’s custom reports with its AI capabilities, and allow you to create extremely detailed, granular reports and visualizations from scratch. Step 4: An overlay will appear like below. I’ve worked on 3 use cases using new available custom fields from GA4: Video section using custom dimensions and metric: Custom dimension (video visible or not) as filter, and bar chart displaying a. The data type is always an integer. Custom Metrics Vs. You can't use hyphens in the name, but you can use underscores and spaces instead. You should create and use custom metrics to measure the characteristics of a dimension (whether default or custom dimension) that cannot be measured by any default metric. The best way to get the full value of these new features is to think outside of the box and strategize how you can use them beyond what you are doing now. In Metric name, enter a unique name for the new metric. Add a filter to exclude ‘New / returning’ = (not set) – I show how to do this in the video if you are not sure. Google Analytics 4. Understand users, sessions, and events. , can add the metrics to custom reports, but cannot see the metric values in those reports). GA4 Custom Dimensions Vs. Click on ‘Create’. You can enter the name of a metric or scroll through the drop-down to select a metric. Share. js JavaScript library. Step-2: Now click on ‘Custom Definitions’. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. We encourage you to focus on getting a feel for the data and reports provided. Until you add your funnel steps, you'll see the following notice: No data for this combination of segments, values, filters, and. This name will appear in your GA4 reports, so use a descriptive name: Note: You can always change the dimension name later if you want. 1. If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from. In Event property, enter the name of the event parameter. 📢 In GA4, you can send whatever parameters you want along with an event, but if you actually want to see them in the GA4 interface, you need to register them as custom dimensions. Limitations of comparisons in GA4. A dimension is one of the attributes of your website users. Step 2: Click on the ‘View All Insights’ option. An event parameter lets you capture information about an event. Custom Metrics. While certain metrics and dimensions come pre-configured by the tool, others require. In the tab connected to the Tag Assistant, fill in your form again. There is also an easier way and it’s recommended if. Custom Channel Groups are specified in an API report request by the dimension's scope and. In Event property, enter the name of the event parameter. Metrics calculation is also affected by stacking more than one dimension with a given metric. The exploration could use the Page title and screen. Last Updated: October 4, 2023. Under the 'PRIMARY DIMENSIONS' header, you can manage the metrics in the table header. Analytics for beginners. Enter a new group name and optionally a new description. Click + next to METRICS, select “Exits”,”Views”, “Bounce Rate”, and click Import. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Click " Save . In this article. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal. These metrics can also improve website performance. In the Custom metrics tab, click Create custom metrics. GA4 has capped limits on the custom dimensions for its free versions to a limit of 50 custom metrics, 5- event-scoped dimensions and 50 user-scoped custom dimensions. [GA4] Create a custom funnel report; 9 of 13 [GA4] Keyboard shortcuts; 10 of 13. Evaluate user engagement. GA4 Klips templates examples. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics are. runReport. Instead of categorizing or labeling data, custom metrics measure it. From the left menu, access the report library. I will update this question once we have more information on when this feature can become available. see this article on Custom channel groups in GA4. The maximum number of parameters is 25, through which we sent all the information. 1. 25 in the free. GA4 also introduces a new UI, lacks or limits some key capabilities, metrics, and reports known from its predecessor and introduces. With Google Analytics 4's (GA4) new data model, your data will be enriched beyond what is being tracked and collected today, using predictive metrics and machine learning. Save the report. An exploration consists of 3 sections: I will use a test property here (no custom dimensions implemented yet). In your Google Analytics Admin area, choose your property and visit Custom Definitions. They should all be 1. Processing – collected values are used to populate the final report dimensions according. Data Freshness: 4-8 hours Less than 4 hours: Event parameters: 25: 100: Custom Dimensions: 75: 225:. 系統會使用您網站或應用程式中的自訂 事件參數 及 使用者屬性 ，建立自訂維度和指標。. Tip: you can review non-default custom dimensions and metrics as well:Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions andNovember 30, 2022. Step 1: Query the Metadata API Method with your Property ID. Save the Changes. Custom metrics are user-defined metrics. Navigate to the ‘linked accounts’ or ‘conversions’ tab. utm_source: Referrer, for example: google, newsletter4, billboard. Then, fill out these fields: Event name – How your metric will be listed. In these examples, replace GA4_PROPERTY_ID with your Property ID. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. Custom dimensions and metrics are very similar, but there is one difference: A custom dimension either has an event scope or a user scope, and a custom metric always has an event scope. In Universal Analytics, User ID is only used in specific User ID reports. 3. There are mainly two types of custom parameters which are: Text parameters; These parameters can be registered as custom dimensions in the GA4 user interface and custom metrics in GA4 reports. Metrics is a cloud-based. . Distance (Feet,. Custom Metric – Modal Appear. Next steps. 只有從網站或應用程式傳送且由 Google Analytics (分析) 收集的事件參數與使用者屬性. Finally, GA4 is very privacy-focused while UA is not — it relies on machine learning to do predictive modeling, eschewing the need for third-party cookies. Create a custom metric. You can't use hyphens in the name, but you can use underscores and spaces instead. Het type dat u kiest hangt af van het type gegevens dat u wilt analyseren. Custom dimensions and metrics will help you to meet these requirements. Before you create any custom events or dimensions/metrics, check if GA4 already collected them. From there you select either custom dimensions or custom metrics. 494 likes · 1 talking about this · 4 were here. If desired, click +add segment, and add up to four segments. Learn more about custom dimensions and metrics. Select the right dimension or metric and click on the three dots on the right side. Missing metrics and reports on GA4. In the "Edit comparisons" dialog, click Explore at the bottom. That means they only start collecting data from the time they are registered and configured in your GA4 property. When you identify the custom metric as a cost and/or revenue metric, you can restrict access to it when you configure user roles that restrict access to cost and/or revenue metrics. Step 1: Add a metric to your Data Studio report. We recently made improvements to default channel grouping for Google Analytics 4 properties. 5. In Event Name, enter the name of the event (for example, view_item_list ). Universal Analytics: 10 Key Differences. In Admin, under Data display, click Custom definitions. Open Channel Groups. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. Add a metric of ‘ event count ’. The following table provides the definition for each of these user metrics: The number of unique users who triggered any event in the specified date range. Step 2: Navigate to the “Explore” section. Create new dimensions and metrics from event parametersIf you haven't customized your data collection code, you probably do not need to read this article or use custom dimensions and metrics. Now all these 2147 people who visited your website have one. Click Archive. Step-1: Navigate to your GA4 property and then click on the ‘ Admin ’: Step-2: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-3: Click on the name of the web data stream whose web session you want to configure: Step-4: Scroll all the way down and then click on the ‘ Configure tag settings ’ link:Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Explorations gives you access to data and analytical techniques that aren't available in reports. 50 in the free. Step 2: click on ‘Create custom dimensions’ button. Tracking the crucial GA4 metrics, dimensions and events – making the most out of GA4. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Custom Definitions. You should now be able to see the complete list of all the logged events (including automatically collected events) in your GA4 reporting view:Follow the below steps to configure. Update. Ensure the type is set to “Number”. Follow these steps to get started:Use a reporting platform like DashThis to help you gather these key metrics in a custom report to make it easy for your clients to understand. As outlined in the article Events in Google Analytic 4 vs Universal Analytics, an essential task in migrating from Universal Analytics to Google Analytics 4 is the translation of your. Check the “Update” box for each custom metric you want to update. This works great if you have different business models or are trying to gauge the effectiveness of a particular online event. Drag metrics in the list to reorder the metrics in the table header. In GA4, custom metrics are created differently than in Universal Analytics. 4. The Google Analytics 4 bootcamp teaches both configuration and reporting using the most current version of Google Analytics. It is like a parking space reserved for your custom metric. At the bottom of the page, click Configure tag settings. Enter a new group name and optionally a new description. First, you’ll need to go to the GA4 admin section and go to the custom definitions section. You can also have 25. Active 1-Day Users, Active 7-Day Users, Active 28-Day Users, Active Users, Event Count. 4. I have set up the custom variables in Tag Manager as well as in GA4. Enter a Parameter Name. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. When you identify the custom metric as a cost and/or revenue metric, you can restrict access to it when you configure user roles that restrict access to cost and/or revenue metrics. The other kind of GA4 custom dimension, user-scoped, can number up to 100 in the paid vs. GA4 can now create custom audiences and then pull the audiences directly into the paid ads platforms for use in campaigns. Now they are on default available in GA4 (below) which is great. This is considered the broader categorization of Google Analytics 4 metrics, but there’s also a narrower one worth mentioning. 151 1 11. Metrics. New Bounce Rate in GA4. By creating custom reports and dashboards, you can focus on the metrics and dimensions that matter most to your business. If you have many metrics in the table, you may need to scroll to the right to view the metrics. The GA4 users metric is a key metric allowing you to understand your target audience. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ menu. The most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product. " Step 6. The ratios can help you understand how well you retain users over time — higher ratios suggest good engagement and user retention. I have recently started to use Google Analytics 4 for event tracking, using Google Tag Manager to send events to Analytics. Analytics Intelligence is a set of features that uses machine learning and conditions you configure to help you understand and act on your data. Custom dimensions and custom metrics are a vital part of GA4 and will influence how you see data within GA4 itself. Custom metrics belong to the most powerful features in Google Analytics. Next, go to “Custom definitions”. This means that the two analytics platforms collect, process, and report the same data differently. Click Archive. If you’ve enjoyed this article,. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. Unfortunately, you won’t be able to apply segments to your data (from GA4) in Google Data Studio. GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate –. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without. Step-1: Login to your GA4 property and then click on ‘ Explore ’: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘ [Full Referrer Report] ’: Step-4: Add the following two dimensions to the report: ‘ Page referrer ’ and ‘ Landing page + query string ’: Step-5: Add the following metric to. It contains a dozen pre-built reports exploring some of the most useful metrics GA4 offers: Free formIndex (also known as a slot) is a number (a positive integer) used to internally identify and differentiate one custom metric from another in Google Analytics. In GA4, you can only create custom dimensions with the ‘Event. Custom Metrics. Refer to this guide on setting up custom dimensions and metrics. Helps you focus on important metrics: GA4 allows you to create custom reports that help you focus on. If you want to measure the characteristics of a GA4 dimension that cannot be measured by any default metric, then. In Admin, under Data display, click Custom definitions. Choose Custom definitions from the Data display menu. checkCompatibility This method lists dimensions and metrics that can be added to a report request and maintain compatibility. The age of the user by bracket: 18-24, 25-34, 35-44, 45-54, 55-64, and 65+. You can create a (detail or overview) report by going to. In Google Analytics, click Admin. Average engagement time is available in Explorations, Customization, and Custom Insight. Here is an article on custom dimensions and metrics in GA4. Click Admin, and navigate to the view you want. Enter your formula and look for a green checkmark underneath the formula field to ensure that the formula is considered valid by Data Studio. Click on ‘Report Snapshot’ in the reporting menu. [GA4] Custom dimensions and metrics; 3 of 19 [GA4] Archive dimensions and metrics; 4 of 19 [GA4] Collect data about your users; 5 of 19. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. Similar to UA, there are two reports in GA4 associated with Search Console: Google Organic Search Queries: This report lets you see GSC metrics by search query. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. This name will appear in your GA4 reports, so use a descriptive name: Note: You can always change the dimension name later if you want. If you are using explorations or custom reports in the Google Analytics UI (GA4) , update the saved explorations and reports to only use the compatible fields. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. You can read Google’s support article on that here. Abstract. In our case, we will select ‘Sample Website’ with the domain ‘example. For example, if you set up a 'value' event parameter, you could create a custom metric called 'Value' that allows you to see each value assigned to the event parameter. There are 100+ dimensions and metrics in Google Analytics 4 that spans across events, ecommerce, demographics, gaming, advertising and so on. 5. It is an event parameter that can be either an automatically collected parameter. Name the metric ‘Scrolls’ and set Event parameter to ‘scroll_count’. Click "Create custom metrics". In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. GA3’s data model is based on sessions and page views, while GA4’s is based on events and parameters. Custom metrics are user-defined metrics. In Universal Analytics, you can create up to 20 custom dimensions per property. Metric: Sessions. Het type dat u kiest hangt af van het type gegevens dat u wilt analyseren. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type.